Visual identity 2025

This year, the logo – always the icon of Arte Fiera’s visual identity – left the page, took off, and flew through the air, becoming a three-dimensional solid.
We saw it float against coloured backgrounds, a lively palette that winked at pop, immediately emphasising our determination to explore new territories and fully represent the multifaceted, intriguing world of Italian art.

There were again hand-written scripts to accompany communications with personal, informal messages, making the experience even more engaging and dynamic.